Your Local Independent Estate Agent, Covering North, North West and Central London.

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A Personal London Estate Agent, Tailored to You.

I am well aware of how difficult the big changes in life can be and buying or selling (your) property is certainly one of those! My aim is to make your experience as smooth as possible – to make sure any of that anxiety, nervousness and worry about the whole process is eliminated right at the outset. You’re in very good hands. I can’t wait to be part of your journey; to be able to connect with you, to help you and guide you on your next steps when it comes to your property.

“It’s not just about a transaction, it’s about peoples lives.”

About Josephine Dayan MNAEA

During my 25-year sales career, through my clients, I have come to appreciate just how difficult change can be and to move home is one of life’s biggest changes!

My aim is to make your experience as smooth as possible in a process that can, if not managed properly, be fraught and stressful. Not for my clients.

My mission is to provide you with one solution to all your property needs and to make any process as smooth as possible.

At the end of the day, “Nothing is impossible; ‘the Difficult’ is what takes a little time, ‘the Impossible’ is what takes a little bit longer.”

I’ve sold l all types of property across my career, and because I’m powered by eXp UK, I can take full advantage of the technology at my fingertips and property portal exposure, allowing me to concentrate on what I do best, which is to sell property. I hope, your property.

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Why choose Josephine Dayan?

Selling a property can be an exciting and exhilarating experience but it can also be an anxious, nervous process if not managed properly, with care. I prefer exciting and exhilarating all day long and I’m on hand to help you every step of the way.

We’ll arrange to meet in your property (free of charge, of course) advise you on the very best way to market your home with a view to getting you both the best possible price and setting the correct asking price to suit your own personal circumstances. Many agents really do not understand the importance of getting this balance right.

Once we’re all set, I’ll prepare the details and photos and get your property looking immaculate on Rightmove & Zoopla as well as tapping into my mailing list of buyers to help you to secure a buyer as quickly as possible and at the best price. I’ll help you with booking viewings, negotiating offers to maximise your price and, as you’d expect from a personal estate agent, we’ll help with seeing the sale all the way through, to the day you hand over the keys. I’m not here to take the instruction and then hand over to a colleague – I’m with you every step of the way.

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Intimate Market Knowledge. 

In the dynamic and diverse real estate landscape of London, selling a property requires more than just listing it on a website. As a local estate agent deeply ingrained in the fabric of this vibrant city, my role extends far beyond traditional sales transactions. Harnessing my local market expertise has proven the key to unlocking success for homeowners looking to sell their property.

Furthermore, staying abreast of local trends and market conditions is crucial. The London property market is known for its fluidity, with trends varying across neighbourhoods and even streets. Utilising my Local Market Expertise, I can offer sellers valuable insights into current market conditions, ensuring their property is priced competitively and strategically marketed to attract the right audience.

Networking is another cornerstone of my approach. Having cultivated relationships with other local professionals, from solicitors to contractors, I can streamline the selling process for clients. This network not only expedites transactions but also provides sellers with access to a pool of trusted resources, enhancing the overall experience.

What people say about Josephine Dayan MNAEA

Josephine is an excellent estate agent. She found several potential purchasers very quickly and then organised and ran all the viewings. She helped negotiate the purchase price with the buyer. Once we had agreed on the price, she was great at helping the process along to exchange and then completion. Highly recommended.

Thanks for being supportive and helpful throughout the whole process. I hope we can meet for coffee again x


Honest, efficient, hardworking, committed. All the best qualities that I expect from an agent, I found them all from Josephine. I feel blessed that Josephine guided me patiently all the way through to buy my first property. Josephine is determined to go the extra mile to work out the optimal solution for both the seller and the buyer. She kept r…


I had the pleasure of working with Josephine throughout the process of buying my flat, and I could not have been more satisfied with the experience. From our very first interaction, Josephine impressed me with her professionalism, knowledge and dedication.

Throughout the entire process, I felt…


Highly professional. Helped ensure photos of property were of high standard. Fast response times to queries. Good communicator. Very knowledgeable about property market and sales process. Reliable.


Josephine Dayan provided an amazing personal service. She worked tirelessly to find prospective buyers for my lovely house. When we found a buyer she again put in so much effort to ensure a smooth transition and completion. I can highly recommend her.